Blue Nile Launches the 'Ring It. Sing It.' Contest

Online diamonds and fine jewelry retailer, Blue Nile, Inc., has launched a two-part online engagement contest. The winning couple will hold their proposal at NASDAQ headquarters in New York while serenaded by Josh Jenkins of Green River Ordinance and singer/actress Katharine McPhee.

The “Ring It. Sing It.” contest also will provide 11 winning couples with a one-of-a-kind song about their love written and performed by pop-rock band Green River Ordinance and an Infinity Love Knot Pendant from Blue Nile.

Green River Ordinance

The first part of the contest, “Ring It.,” launched Tuesday and will culminate with a live proposal at NASDAQ on November 29, known as Cyber Monday, the launch of the online holiday shopping season. Blue Nile, who is ringing the “Opening Bell” to mark the day, will provide the couple with an all-expenses-paid trip to New York and the groom-to-be with a custom diamond ring for the proposal. Green River Ordinance lead singer Josh Jenkins will serenade the couple in a live, acoustic performance of the band’s hit song “Endlessly,” and Katharine McPhee will perform “It's Not Christmas Without You” from her recently launched holiday album, Christmas is the Time To Say I Love You. The proposal will take place at 9:30 a.m. and will be broadcast live in Times Square.

Winners of the weekly “Sing It.” portion of the contest will have their love story put to music. Green River Ordinance will serenade the couple with a personalized song performed and recorded using ooVoo, a video communication service, to share with friends, family and the world via social media.

To learn more about the "Ring It. Sing It." contest and to register, visit http://www.facebook.com/BlueNile. The "Ring It. Sing It." contest is open to all U.S. residents ages 18 and older. "Ring It." entries will be accepted until November 15. Submissions for “Sing It.” began this week and must be received by Sunday of each competition week.