Hublot Auction for Young Victims of the Catastrophe in Japan

In support of the Kids Earth Fund in Japan, the Swiss luxury watch brand Hublot began an online auction for its Manchester United King Power Red Devil engraved 000/500 timepiece.

Auction registration is now active on the Hublot website.

All funds from the sale of this rare timepiece made for the Manchester United English soccer team (one of the most popular and successful teams in any sport in the world) will go to the Kids Earth Fund directly benefiting the children suffering from the catastrophe in Japan.

All potential bidders must register on the Hublot website by June 22 at 2 p.m. GMT. The live auction will begin on June 23 at 2 p.m. GMT. The highest bid will win the watch.

And if I may say the 48 mm timepiece is quite a beauty. The hour markers of the sapphire dial are made from grass off the “sacred” turf of Manchester United's Old Trafford stadium. The date window is at 4 o'clock and the Manchester United Red Devil logo at 3 o'clock.

The bezel and case is made of black ceramic and it has an adjustable black rubber strap. The movement is the HUB 4245 skeleton chronograph.

“When you are sitting halfway around the world watching events like this unfold on a television screen, you cannot imagine the suffering, but you can try and help,” said Jean-Claude Biver, Hublot CEO and board member. “It is impossible for us to stop events like this happening but we owe it to our friends in Japan to help where ever and in whatever way that we can. That is why we cannot simply stop now. We must continue to help and send a very clear message to the people suffering from the fall out of the tsunami. We are here and we will not give up on you.”