Japan Jewellery Fair Opens With An Increase in Exhibitors

Nearly 400 exhibitors have set up shop at the Japan Jewellery Fair, which opened Tuesday at the Tokyo Big Sight Exhibition Center.

The three-day event has attracted a total of 394 exhibiting companies, a significant increase from 369 last year, with a corresponding increase in exhibition space, according to UBM Japan Co Ltd. and the Japan Jewellery Association, which host the trade fair. “This expansion in the size of the fair comes in sharp contrast to the lackluster state of the economy and the contraction in the size of other jewelry exhibitions held in Japan this year.”

Of the 394 exhibitors, 51 are international jewelry companies from 19 countries and regions. There are 21 national and themed pavilions, including the Quality Design Zone for high-end jewelry collections, the Japan Pearl Pavilion that includes displays of high quality Japanese akoya pearls, and the Bridal Jewellery Zone displaying the latest trends in engagement and wedding jewelry.

This year marks the 20th edition of the fair, and a number of special events and seminars are held during to commemorate the anniversary. Japanese actress and fashion designer, Uno Kanda, who also serves as the Japan Jewellery Association’s Jewellery Ambassador, participated in the opening ceremonies. She assisted with the unveiling of the Association's "Bonds of Love" jewelry promotion campaign, where she designed a special jewelry collection to remember the close personal relationships and the bonds of love that were strengthened following the earthquake and tsunami that ravaged Japan last year. The campaign was launched to remind people of the important role that jewelry can play as a symbol of those bonds.

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