Buyers Market Show Provides Smart Phone Map for Jewelry Retailers

A digital and customizable floor map is one of several buyer services that will debut at the Buyers Market, Feb. 16-18, 2013, and its annual Jewelry Preview on Feb. 15, at the Pennsylvania Convention Center in Philadelphia.

Premier Jewelers occupy a pavilion together on the show floor but additional jewelry designers are located throughout the hall. In addition, Buyers Market provides gift and fashion products made by nearly 800 U.S. and Canadian studio artists. 

“The combined square footage of exhibitor booths alone is nearly the equivalent of two football fields,” said Rebecca Mercado, show director. “We’re excited to introduce mobile technology to help our buyers find the merchandise they need.”

Retailers who plan to attend the trade-only show can begin charting their course on the show floor through the digital floor map already in place on the Buyers Market’s website. New exhibitors are added weekly and the artists have begun posting their product keywords in the search list.

The website is also where to register. The $35 basic registration fee includes admission for up to four members of a store’s buying staff, plus access to all retailing seminars, fashion shows and Buyers Market events. Pre-registration ends February 11. On-site registration will be $50. To take advantage of discounted rates at Buyers Market contract hotels near the convention center, register before Jan. 25. For customer service call 866.341.2001 or e-mail BMACregistration@jspargo.com.

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