Samuels Jewelers retail chain said same store jewelry sales for the nine-week holiday season were up 8.4 percent, driven by an 11.2 percent increase in December. The season kicked off with a record breaking Black Friday.
The Austin, Texas-based jewelry retailer operates approximately 104 stores in 22 states primarily in the Southwestern U.S. It is owned by Gitanjali Group, the Mumbai, India-based international diamond and jewelry manufacturer and jewelry retailer.
“Samuels' strong holiday season sales demonstrate that it has struck the right chord with USA customers yet again,” said Mehul Choksi, Gitanjali Group chairman and managing director. “Customers seeking added value were enchanted by the fresh bouquet of Italian jewelry brands like Giantti and Porrati introduced in stores. The new 97-facet ‘Brilliant Fire’ diamond also found popularity with customers.”
He added, “With the US market showing signs of stabilizing, we are confident of this trend continuing through the upcoming Valentine season.”
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