UBM to Launch Jewelry Fair in Germany during Baselworld 2014

Does Baselworld have competition? Hong Kong-based tradeshow and publishing company, UBM Asia, has been coy about this but its new jewelry show in Europe will butt heads with Baselworld in 2014.

This new tradeshow called, “Jewellery & Gem Fair – Europe,” will be held April 1 – 4, 2014, in Freiburg, Germany. The dates and location line up nicely with Baselworld 2014, which will be held March 27 – April 3, 2014. Freiburg is less than an hour away from Basel, Switzerland. In fact, it’s so close that when I attended Baselworld two years ago, I stayed in Freiburg

This announcement of a new tradeshow comes after the world’s largest watch and jewelry tradeshow finished a $454.5-million upgrade to the Messe Basel complex that came with several upset vendors. In fact, the 1,460 companies who exhibited at the recently concluded Baselworld 2013 was 355 fewer than those who exhibited the prior year.

The biggest player to exit Baselworld this year was David Yurman, after what was described as “‘exasperating’ back-and-forth with the powers that be at Baselworld.” People from several companies expressed their dissatisfaction to me with their booth placement, the substantial increase in the cost of participating this year, and the pressure to construct newer, larger and more expensive booths for the show. One company, which was one of the few companies to both remain in the same space and not expand their booth, told me they still had to pay 30 percent more than the prior year.

UBM Asia is refusing to acknowledge that they are creating a competing show, calling this new fair “a comprehensive sourcing fair offering a wide range of jewelry products.” It is being positioned “as a high-efficiency, high-level face-to-face jewelry business platform to create real business value for international suppliers and buyers.”

UBM says that more than 260 exhibitors from 25 countries and regions have reserved exhibition space a year ahead of its launch. “This figure represents more than 50 percent of the expected number of exhibitors and represents 60 percent of the total exhibition space which indicates the market’s enthusiasm for this new fair in Europe,” UBM said.

Exhibitors that have signed up are from Australia, Austria, Belgium, Brazil, China, Colombia, France, Germany, Hong Kong region, India, Israel, Italy, Japan, Korea, Poland, Russia, Spain, Sri Lanka, Switzerland, Taiwan, Thailand, Turkey, the United Kingdom, the United States and Zambia.

The fair is open to the jewelry trade, business professionals and members of the media. Free admission to save €30 will be granted to preregistered visitors and online preregistration opens in June 2013. 

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