Buccellati Appoints New CEO

The Buccellati 18k “Star Collection,” necklace and earrings made of more than 1,700 white and yellow diamonds and 20 pieces of Imperial jade.

Italian luxury jewelry brand, Buccellati, has named Thierry Andretta as its new CEO, according to reports.

Andretta, was most recently CEO of the French couture house, Lanvin, where he doubled sales to more than 236 million euros during his four-year tenure. Prior to Lanvin, he worked in senior positions at Ungaro, Céline, Moschino and Gucci Group.

Monday's announcement came less than four months after Italian private equity fund, Clessidra, took a majority stake in Buccellati, Reuters reports.

Buccellati is known for its signature lace rings and necklaces (many one of a kind) worn by monarchs and movie stars. Some of its pieces sell for more than $1 million. Members of its founding family still design many of its pieces. The company also is known for not routinely lending its jewelry to actresses on the red carpets at high-profile events such as the Cannes film festival or the Oscar ceremony.

Andretta told  Reuters the brand will develop its watch business as well as its presence worldwide, particularly in new markets such as the Middle East and Russia.

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