UBM Asia’s Shenzhen Fair Sets Attendance Record

The 12th edition of the China International Gold, Jewellery & Gem Fair – Shenzhen (held February 26 – March 1) welcomed 12,828 unique visitors from 76 countries and regions, up 103.5 percent from last year, according to UBM Asia, which organizes the annual jewelry trade fair at the Shenzhen Convention & Exhibition Center. The total number of visits (including revisits) rose by 90.2 percent to 14,620. 

Celine Lau, UBM Asia director of Jewellery Fairs, attributed the dramatic increase in visitor traffic to the repositioning of the fair as a multi-faceted platform. 

“In this edition, we strategically re-positioned the Fair as a multi-facetted platform to launch new products, get the latest market intelligence, build brands and source new products," she said.

UBM Asia added that it enhanced visitor promotion, helping boost the number of quality buyers. It invited large-scale local retailers in mainland China to source in the fair as well as trade buyer delegations. The trade buyer delegations included members of Chinese jewelry associations, provinces and cities from Guangdong, Tianjing, Sichuan, Dalian, Jiangxi and Taizhou.

Media coverage of the fair by the 140-plus local and overseas media representatives also played a role in boosting visitor numbers, the organizers said. 

Nearly 400 exhibitors from 13 countries and regions, including Belgium, mainland China, Finland, Germany, Hong Kong region, India, Japan, Korea, Sri Lanka, Taiwan region, Thailand, United Arab Emirates and USA, attended the fair this year.

Mainland Chinese visitors totaled 11,269 from 31 provinces, autonomous regions and municipalities of mainland China. The top 5 sources of local visitors were Guangdong, followed by Zhejiang, Shanghai, Beijing and Shandong.

Visitors from overseas and Hong Kong region reached 1,559, up around 40 percent year-over-year. Sources of the top 10 buyers (excluding mainland China and Hong Kong region) were India, followed by Taiwan, USA, Russian Federation, Malaysia, Indonesia, Singapore, Korea, Australia, Canada and Italy.

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