2013 Holiday Sales Mostly Positive at Tiffany, Signet, Zale Corp.

The three largest jewelry retailers performed well enough during what was described as a challenging holiday sales period. 

Signet Jewelers, Tiffany & Co. and Zale Corp. experienced a November-December sales period that saw more competition for fewer shoppers. However, each company employed strategies that allowed them to make the most of the holiday season. 


Signet Jewelers
The largest specialty retailer in the US and UK, said that its US sales increased 7.9 percent year-over-year for the eight-week period ended December 28 to $1.07 billion. Same store sales for the period rose by 4.9 percent. However, the company did note that “additional discounting was necessary” in a competitive environment.

Sales at Kay Jewelers and Jared The Galleria Of Jewelry, its largest retail chains, rose 8.9 percent to $674.8 and 11.6 percent to $312.5 million, respectively, while sales at its regional brands fell 9.2 percent to $85.4 million.

Same store sales at Kay and Jared both increased 5.6 percent, while its regional brand holdings fell 2.3 percent for the period. 

“The US holiday season was highlighted by a strong November and a strong finish to December,” said Mike Barnes, Signet CEO. “However, additional discounting was necessary in a highly promotional retail environment that included challenging customer traffic trends and lower than anticipated commodity cost savings. We believe these factors will result in lower than expected gross margins and profitability versus our original expectations.”

In Signet’s UK division, which accounts for 19 percent of the company’s total revenues, sales for the eight-week holiday period increased 6.6 percent to $203.6 million year-over-year. Same store sales in the UK were up 5.2 percent.

Overall sales for Signet Jewelers In the eight-week period ended December 28, increased 7.7 percent to $1.27 billion. Same store sales increased 5 percent “driven by balanced strength across a variety of brands and categories.” 

Signet operates more than 1,400 stores in the US and 500 stores in the UK.

In addition, consolidated eCommerce sales increased 27.2 percent for the period, with a 24.8 percent increase in the US and a 37.5 percent increase in the UK.


Tiffany & Co.
The international luxury retail jeweler said Friday that total sales in the Americas region (which largely reflects US sales) rose 6 percent to $550 million for the holiday period ended December 31. On a constant-exchange-rate basis, total sales increased 7 percent while same store sales rose 7 percent due to what the company describes as “broad-based sales growth across most of the region.” The company operates 121 stores in the Americas.

The company reported that worldwide net sales for the period rose 4 percent to $1.03 billion. On a constant-exchange-rate basis worldwide net sales increased 8 percent due to growth in all regions. Same store sales increased 6 percent. 

“Tiffany enjoyed a good holiday season with overall sales results in line with our expectation, and we were pleased to see growth across our fine and statement, engagement and fashion jewelry categories,” said Michael J. Kowalski, Tiffany chairman and CEO.


Zale Corp.
Meanwhile, Zale Corp. reported same store sales for the holiday period increased 2 percent at constant exchange rates, or 0.7 percent on a US dollar reported basis led by a 3.5 percent rise in US same-store sales. 

Overall, the specialty retailer reported a 2 percent drop in holiday sales to $556 million, saying it is due to a closing of 91 stores during the year and a decline in the Canadian exchange rate. 

The Dallas-based company currently operates 1,064 fine jewelry stores and 630 kiosks in the United States, Canada and Puerto Rico, with the US being, by far, its largest market. 

The company’s US fine jewelry brands, consisting of Zales Jewelers, Zales Outlet and Gordon’s Jewelers, posted a same store sales increase of 3.5 percent. This increase follows a 2.2 percent rise in the same period last year.

Canadian fine jewelry brands, consisting of Peoples Jewellers and Mappins Jewellers, posted a same store sales increase of 0.5 percent at constant exchange rates, following a decline of 0.7 percent in the same period last year. On a US dollar reported basis, same store sales decreased 5.9 percent, following a 2.7 percent increase in the same period last year.

Piercing Pagoda, Zale Corp.’s kiosk jewelry business, posted a same store sales decline of 5.1 percent. In the same period last year, same store sales rose 1.7 percent.

“During the holiday period, we maintained our focus on increasing exclusive product penetration, driving gross margin improvement and building our core national brands,” said Theo Killion, Zale Corp. CEO. “We executed a solid holiday season despite a challenging retail environment.”

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Signet Jewelers Holiday Sales Up 7.1%, Same-Store Sales Up 3.3%

Kay Jewelers, one of the U.S. brands
owned by Signet.

Signet Jewelers Ltd., the largest specialty retail jeweler in the U.S. and U.K., said Tuesday that sales for the November-December holiday period rose 7.1 percent to $1.23 billion. Same store sales were up 3.3 percent for the nine-week period.

Strong sales in the U.S. overcame a decline in sales for the company’s U.K. stores. Consolidated e-commerce sales increased by 39 percent, comprised of a 49 percent increase in the U.S. and an 8 percent increase in the U.K. Holiday sales for 2012 did not quite reach the level of growth that the jeweler saw in 2011, which was 7.5 percent.

“We saw particularly strong performance in the weeks and days leading up to Christmas,” said Mike Barnes, Signet CEO. “Business trends continue to be encouraging in the U.S. and have improved in the U.K. after the holiday season.”

The Bermuda-based jewelry retailer owns and operates Kay Jewelers; Jared, the Galleria of Jewelry; and a number of regional brands in the U.S. and H.Samuel and Ernest Jones jewelers in the U.K.

The company’s U.S. division saw a year-over-year sales increase of 9.9 percent to just over $1 billion, compared to an increase of 9.2 percent in the comparable nine weeks. Same store sales for the period increased 4.7 percent led by both Kay and Jared, compared to an increase of 9.2 percent in the comparable nine weeks. The total sales figure for 2012 includes $37 million from the Chicago-based Ultra Stores retail chain, which Signet acquired in October.
 
“In the U.S. we experienced broad based strength across our merchandise offerings led by our initiatives in bridal, branded and exclusive merchandise, colored diamonds, fashion jewelry and watches,” Barnes said.

Holiday sales in the company’s U.K. division fell by 5 percent to $203.4 million, compared to an increase of 0.9 percent in the comparable nine weeks. Same store sales in the U.K. were down 2.6 percent compared to an increase of 1.8 percent in the comparable nine weeks.

“In the UK watches and branded jewelry were the strongest performers,” Barnes said.

In its outlook, Signet said diluted earnings per share for the fourth quarter are projected at $2.05 to $2.10. Diluted earnings per share for the 53 weeks ending Feb. 2, 2013, are projected at $4.28 to $4.33.

Capital spending for Fiscal 2013 is anticipated to be $138 million to $142 million reflecting current estimates of project timing. In addition to the Ultra Stores, Inc acquisition. Signet says it anticipates 48 new US-based stores for the year.

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Birks & Mayors Holiday Sales Total $79.5 Million

Luxury jewelry retailer Birks & Mayors Inc.said Tuesday that net sales during holiday season (October 30, 2011, - December 24, 2011) increased by 5 percent, year-over-year, to $79.5 million.

The $4 million increase in net sales was driven by 3 percent increase in comparable store sales and higher revenues related to precious metal refining services offered to the company’s customers in Canada, partially offset by $600,000 of lower sales related to translating the sales of the company’s Canadian operations into U.S. dollars with a relatively weaker Canadian dollar.

The Montreal-based company’s primary business is the ownership and operation of the Birks luxury jewelry retail chain in Canada and the Mayor’s luxury jewelry retail chain in the southeastern United States.

Comparable store sales during the holiday season increased by 3 percent on a consolidated basis with comparable store sales in Canada increasing by 4 percent and U.S. comparable store sales growing by 2 percent, the company said. The stronger sales results in both Canada and the U.S. reflect an increase in the average sale.

“The holiday season began with good sales momentum, however, during the final weeks before Christmas we experienced strong declines in customer traffic in our stores,” said Thomas A. Andruskevich, Birks & Mayors president and CEO. “As such, our sales increases during the holiday period were somewhat softer than what we would have liked to see.”

Birks & Mayors Holiday Sales Up 8%

Thomas A. Andruskevich

Luxury retail jeweler Birks & Mayors Inc. said net sales during the fiscal 2011 holiday season (October 31, 2010, through December 25, 2010) increased by 8 percent to $75.5 million, compared to net sales of $69.7 million during last year’s holiday season.

The Montreal-based company, with stores in the U.S. and Canada said the $5.6 million increase in net sales was driven by an increase in comparable store sales, $1.9 million of higher sales related to translating the sales of the Company’s Canadian operations into U.S. dollars with a relatively stronger Canadian dollar, and $1.1 million of sales from two new stores, net of the closure of four stores.

Comparable store sales during the holiday season increased by 4 percent year-over-year, with comparable store sales in Canada increasing by 7 percent and U.S. comparable store sales growing by 2 percent. The stronger Canadian sales results reflect an increase in sales transactions primarily related to an increase in store traffic while the increase in the U.S. reflects a higher average sales transaction.

“We are pleased by the increase in sales in our Canadian market and are encouraged by the sales growth in the U.S., especially in December,” said Thomas A. Andruskevich, Birks & Mayors president and CEO. “As we enter our final fiscal quarter, we will continue to focus on generating increases in sales and gross profit while continuing to diligently control expenses, manage the level and productivity of our inventory and limit capital expenditures.”

Birks & Mayors operates 68 luxury jewelry stores in the U.S. and Canada. The company operates 33 stores under the Birks brand in most major markets in Canada and 29 stores under the Mayors brand in Florida and Georgia, two retail locations in Calgary and Vancouver under the Brinkhaus brand, one retail location in Orlando under the Rolex brand, and three temporary retail locations in Florida and Tennessee under the Jan Bell brand.

Holiday Jewelry Sales Up 8.4%, Luxury Sales Up 6.7%, Total Holiday Sales Up 5.5%

After a mild start, jewelry posted several weekly sales increases and ended the 2010 holiday shopping season with a year-over-year increase 8.4 percent, according to MasterCard Advisors’ SpendingPulse. Meanwhile, luxury sales (excluding jewelry) started the season with a solid gain and then picked up steam, ending with a very respectable year-over-year growth of 6.7 percent.

During the 50-day period (from November 5 till December 24), the data showed overall year-over-year growth of 5.5 percent, excluding auto sales.

“If last year’s holiday story was about gaining some stability, this year’s is about getting back to growth,” said Michael McNamara, vice president, Research and Analysis for SpendingPulse. “The 2010 holiday period is categorized by strong year-over-year growth in apparel and continued strength in e-commerce. We also saw a noticeable return in spending in the larger ticket items, as exemplified by the solid growth in jewelry, luxury and even the furniture category.”

McNamara said the momentum in 2010 holiday season spending appears to have started as early as the second week of November, producing a month of solid growth and persisting through the traditional early December lull.

“The cold weather across much of the country in December appeared to be a positive for the apparel sector,” McNamara said. “While there was some disruptive weather in the Midwest and the west coast toward the end of the season, the conditions did not seem to negatively impact the national sales momentum. In some cases the weather may have also benefited the e-commerce channel.”

As with last year’s holiday season, e-commerce was the big winner this year, with seasonal sales up 15.4 percent. With online sales representing significant share of sector sales in areas such as apparel, the double-digit growth rates are becoming more meaningful.

Apparel sales for the season saw a year-over-year increase of 11.2 percent, according to SpendingPulse, with menswear posting a 10.5 percent year-over-year increase and women’s apparel up 5.6 percent, making for one of the best periods of growth in this subcategory since the financial market turmoil in 2008, according to SpendingPulse. For the 2009 holiday season, apparel sales were down by 0.4 percent.

Meanwhile, it was electronics sales that lagged this holiday season with a year-over-year sales increase of 1.2 percent, due primarily to the decline in TV prices.

A macroeconomic indicator, SpendingPulse reports on national retail and services sales and is based on aggregate sales activity in the MasterCard payments network, coupled with survey-based estimates for all other payment forms, including cash and check. SpendingPulse is provided by MasterCard Advisors, the professional services arm of MasterCard Worldwide.